The Disruption Fallacy: Stop Breaking The Wrong Things And Achieve Meaningful Progress

Papaikonomou, Costas: - Co-Founder of global creative innovation agency Happen Group, which created over $5Bn incremental revenue for its clients, now part of Accenture. Costas writes books about the ugly reality of business in crowded markets.Since 1996, Costas has worked across the globe in many areas of innovation, from strategy to design, from commercialization to manufacturing. He has continuously pursued the balance between technology, consumer need and business relevance, driving for the innovative leap to achieve all three. He earned his Master of Science in Industrial Design Engineering degree with a perfect score at the University of Delft, the Netherlands. Before starting Happen, Costas worked as consumer product designer and engineering manager, picking up several pan-European design and engineering awards on the way. Costas has led insight-led projects across cultures and categories on all continents (including the Antarctic), for over 100 major consumer goods companies, helping them create evolutionary and revolutionary breakthroughs that grow revenue through smart execution.