The Map vs. the Terrain: A Leader's Field Guide to Navigating Uncertainty

BILL FOURNET is the founder and CEO of The Persimmon Group, an award-winning management consulting firm. Over more than three decades, he has helped leaders navigate complex transformation, including advising more than 500 organizations across the private, public, and nonprofit sectors. His clients include Fortune 500 companies, financial institutions, and major public-sector agencies. Fournet's strategic insight was honed while directing large-scale initiatives at AT&T, IBM, and MTV Networks. He serves as a trusted executive coach and has delivered keynotes to thousands of leaders worldwide.

Much of Fournet's leadership philosophy was shaped outside the boardroom. An Eagle Scout and lifelong outdoorsman, he continues to lead youth and adult teams on backpacking and high-adventure expeditions across North America and beyond.