The New Rules of Influence: How to Authentically Build Trust, Drive Change, and Make an Impact

Lida Citroën is a personal branding and reputation management expert. She is a keynote speaker, trainer, LinkedIn learning instructor, TEDx speaker and executive coach. She helps global influencers, CEOs, executives, entrepreneurs and military veterans amplify their presence, manage the impression they make with target audiences and increase their authentic and unique voice and value. She is a contributor to military.com and she is the author of four previous books.