The Profitable Farm: Balancing Business, Nature and Energy Through MSO

Chris Clark is a farmer and Partner in Nethergill Associates (NA), a business management consultancy currently assisting with the conjecturing and management of future farming uncertainties in the UK and Europe. Nethergill Associates have analysed over 230 farm accounts and has advised them how to move their business towards Maximum Sustainable Output (MSO) and hence achieve maximum profitability without compromising nature. Over the past 20 years or so, Brian has run his own company as a vehicle to undertake consultancy and project development work where he has served over 70 companies across most sectors of the economy in the ?elds of strategy development, marketing, logistics, operational improvements, and new venture development. During this time, he spent a period as VP Treasury Services for JP Morgan Chase Bank in the United States.