Some of the most interesting stories were never told-killed in cold blood by a media relations pro.

When bad news arrives, consider three possible approaches to deal with it:

• Screw - Deal with the bad as best you can.
• Marry - Transform the bad into something good.
• Kill - Make the bad disappear.

In media relations, the third option-killing a story-is rare. Bad news has a way of clawing its way to the surface, and once it is published, the impact can be devastating.

But there are a series of tactics you can leverage to make that bad news disappear before it hits the headlines. It's the art of killing a story-a strategy few discuss. It's a subtle, almost invisible skillset that, when executed well, can save money, prevent pain, and avoid damage.

The result of killing a story? Nothing.

This book serves as your quick guide to the techniques you can leverage to bury bad news before it even gets a chance to break. Master these tactics, and you'll have the power to keep your story from becoming tomorrow's headline.