Will It Wow?: How to Design Products People Love

How do successful products approach people to engage?Why do so many new products crash in the market? Product failure is estimated to be at 48% in the book, 'Winning at New Products', and other researchers typically put that number much higher. So, what makes these products tank? This happens for three reasons: failure to understand the consumer, poor product quality, and lack of internal capability. Witnessing countless developers failing to bring their products to market leads us to ask three questions:1.Who are the consumers today and how do we characterize their reason for a better life? 2.How do great companies develop their product for success?3.What does a fast-growing company need to do to stay healthy in the market?It is imperative that product developers ask these three questions for a greater chance of product survival in markets that are inundated with competitor products.After 20 years of product development experience, the author realized that there is always a right design process to develop a quality product, which is answered by the 'EFD model'; Embrace, Focus, and Disrupt. The model will help you to work purposefully and save time in the process. This three-step process will also help you to maximize resources that you may already have to reach your business goals.WILL IT WOW? is based on the Author's hands-on experience in leading corporations and design consultancies. He wrote this book to share insights and motivations and to assist product managers, designers, engineers, marketers, start-up founders, and anyone who seeks to understand how products influence consumers and brands. Chunshik Kim walks readers through: -How embracing the consumer and identifying pain-points reveals opportunities in the market-The impact of quality product experience.-Where market trends go, and how to be the next technology disruptor.