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Competitive Strategy

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33.15  Lei 39  Lei

sau 3315 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9781912128808

An aparitie: 2017

Autor: Padraig Belton

Categoria: Education

Data aparitie: 15072017

Editie: necartonata

Editura: Taylor & Francis

Format: 134 x 197 x 7 mm

Limba: English

Nr. pagini: 120

Tip: Paperback



Transport Gratuit peste 50 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

Michael E. Porter's 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to overturn much of the accepted wisdom in the world of business. By exploring the strengths and weaknesses of the accepted argument that the best policy for firms to become more successful was to focus on expanding their market share, he was able to establish that the credibility of the argument was flawed.


Porter did not believe such growth was the only way for a company to be successful, and provided compelling arguments as to why this was not the case. His book shows how industries can be fragmented, with different firms serving different parts of the market (the low-price mass market, and the expensive high-end market in clothing, for example) and examines strategies that businesses can follow in emerging, mature, and declining markets. If printing is in decline, for example, there may still be a market in this industry for high-end goods and services such as luxury craft bookbinding.


Porter also made excellent use of the critical thinking skill of analysis in writing Competitive Strategy. His advice that executives should analyze the five forces that mold the environment in which they compete - new entrants, substitute products, buyers, suppliers, and industry rivals - focused heavily on defining the relationships between these disparate factors and urged readers to check the assumptions of their arguments.


Porter avoided technical jargon and wrote in a straightforward way to help readers see that his evaluation of the problem was strong. Competitive Strategy went on to be a highly influential work in the world of business strategy.

Cartea Competitive Strategy face parte din categoria Education a librariei online Libris.ro si este scrisa de Padraig Belton.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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