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295.07 Lei 347.14 Lei
sau 29507 de puncte. Detalii.
Indisponibil
Cod: BRT9780470994658
An aparitie: 2009
Categoria: Business & management
Editie: necartonata
Editura: Wiley
Format: 260 x 197 x 25 mm
Limba: English
Nr. pagini: 576
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features:* Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective* The addition of new journal articles from a range of journals.
Cartea Consumer Behaviour face parte din categoria Business & management a librariei online Libris.ro si este scrisa de . Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.
