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Content Strategy at Work

De (autor): Margot Principal Bloomstein

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Content Strategy at Work - Margot (principal Bloomstein

Content Strategy at Work

De (autor): Margot Principal Bloomstein

review Goodreads
Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.
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146.82Lei

146.82Lei

163.13 Lei

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Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.
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