Content Strategy at Work
Content Strategy at Work
Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.
PRP: 172.73 Lei
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155.46Lei
155.46Lei
172.73 LeiPrimești 155 puncte
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Descrierea produsului
Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.
Detaliile produsului
