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Corporate Communication - Joep Cornelissen

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245.47  Lei 272.74  Lei

sau 24547 de puncte. Detalii.

Livrare in 25 zile lucratoare

Cod: BRT9781526491978

An aparitie: 2020

Autor: Joep Cornelissen

Categoria: Interdisciplinary

Editie: necartonata

Editura: Sage Publications Ltd

Format: 240 x 168 x 19 mm

Limba: English

Nr. pagini: 336



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The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.



New to This Edition:



A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestle.


Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.



It continues to be supported by comprehensive and fully updated online resources.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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