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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

De (autor): Philip Kotler

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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause - Philip Kotler

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

De (autor): Philip Kotler

review Goodreads
In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.
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In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.
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