Cranswick on Porsche
Cranswick on Porsche
Porsche's success was based on excellent engineering. The firm's design consultancy has brought automotive innovation. Such excellence has been centered upon Weissach, the go to place for companies needing a high tech helping hand. Commercial achievement is based on image too. Here, Porsche has carefully chosen its models, and the way they have been sold and promoted. The result, is a unique position in public perception and media coverage.
Even during the golden air-cooled era, Porsche wasn't afraid to experiment. The Square Porsche and front-engined coupes, all courted controversy. However, Zuffenhausen believed a Porsche was a Porsche, and soon others did too. The company's tremendous influence in design and engineering has even inspired artistic creation. Like the cars, they represent an inseparable combination of style and substance.
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Porsche's success was based on excellent engineering. The firm's design consultancy has brought automotive innovation. Such excellence has been centered upon Weissach, the go to place for companies needing a high tech helping hand. Commercial achievement is based on image too. Here, Porsche has carefully chosen its models, and the way they have been sold and promoted. The result, is a unique position in public perception and media coverage.
Even during the golden air-cooled era, Porsche wasn't afraid to experiment. The Square Porsche and front-engined coupes, all courted controversy. However, Zuffenhausen believed a Porsche was a Porsche, and soon others did too. The company's tremendous influence in design and engineering has even inspired artistic creation. Like the cars, they represent an inseparable combination of style and substance.
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