Selling and marketing points:

Character art and design is a hugely popular field with an almost universal appeal, thanks to its prominence in mainstream animated films, television, books and video games. A high quality, in-depth book in this area will be well positioned to reach a wide audience of many interests and skill levels.

* We have strong social media connections in place to promote a book of this style and subject matter (such as the Character Design Reference group on Facebook, which currently has over 570,000 followers)

* Other publications in this area have met with massive success despite often lacking in content and presentation - 3dtotal would like to offer the definitive high-quality resource

* The subject matter appeals to a wide audience of both experienced artists, students and hobbyists, and general art-lovers

* The tutorials are suitable for artists of any skill level, using any medium

* Professional artists share tips, advice and techniques gathered from their experience in the creative industries

* Attractive presentation and print quality add personality and appeal in keeping with the book's content