Dalia Feldheim spent 17 years at Procter & Gamble, where she led some of the world's most successful brand-building campaigns including the iconic Always "#LikeAGirl", Tampax "Mother Nature" and Whisper "Touch the pickle" all Cannes advertising award winners. Later appointed Chief Marketing Officer for Electrolux Asia, she led a transformational change program that won the first ever Effie award for business results and creativity and turned the region around into a Best-In-Class consumer and digital-centric organization. Passionate about women empowerment, while at P&G she founded P&G's Russia Women's Network, and later did the same in Singapore. In 2018, Dalia established her own Leadership Consultancy (Flow Leadership Consulting) and turned her attention full time to her passion for supporting leaders to impact change with greater purpose, joy, and mindful flow. Dalia is a sought-after global speaker (Including TEDx) and her clients include multinationals like Google, FB, LinkedIn, Netflix, Microsoft and others. Dalia is an adjunct professor for Happiness at Work at SMU (Singapore Management University). She splits her time between Singapore and Israel.