Data Analytics for Business: Lessons for Sales, Marketing, and Strategy

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications.

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Detaliile produsului

Categoria: Decision-making & Problem Solving
Autor: Ira J. Haimowitz
Editura: ROUTLEDGE
An aparitie: 2022

Editie: Paperback

Nr. pagini: 162

Cod: BRT9780367281489

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Parerea ta e inspiratie pentru comunitatea Libris!

Data Analytics for Business: Lessons for Sales, Marketing, and Strategy

De (autor): Ira J. Haimowitz

Data Analytics for Business: Lessons for Sales, Marketing, and Strategy

De (autor): Ira J. Haimowitz

Descrierea produsului

S-ar putea sa-ti placa si

Key Business Solutions: Essential Problem-Solving Tools and Techniques - Antonio E. Weiss

Harvard Business Essentials, Decision Making: 5 Steps to Better Results - Harvard Business Review

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting - Gert H. N. Laursen

Competitive Success: Building Winning Strategies with Corporate War Games - Arjan Singh

The Little (illustrated) Book of Operational Forecasting - Steve Morlidge

Strategy in Motion: A Proven Playbook for Companies Who Win - Darcy Bien

The Decision Book: Fifty Models for Strategic Thinking - Mikael Krogerus

Succeed!: Your Essential Guide to Business Growth - Douglas J. Hammel

The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services - Karolin Frankenberger

Vigoacre: The Strategy of Results Driven Communicaiton - Tanya Seagraves-robinson

Managerial Decision Modeling: Business Analytics with Spreadsheets, Fourth Edition - Balakrishnan

Big Data

Decisions Over Decimals: Striking the Balance Between Intuition and Information - Paul F. Magnone

If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth - Leonard Sherman

Niching Up: The Narrower the Market, the Bigger the Prize - Chris Dreyer

Winning Tools: 3 Leadership Principles That Build Purpose, Respect & Success - Matthew Mitchell

Decision Quality: Value Creation from Better Business Decisions - Jennifer Meyer

The Decisive Company: How High-Performance Organizations Connect Strategy to Execution - Steve Elliott

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