sau 16108 de puncte. Detalii.
Livrare in 15 zile lucratoare
An aparitie: 2017
Autor: Mike Atherton
Editura: Pearson New Riders
Format: 229 x 176 x 13 mm
Nr. pagini: 240
For digital content to deliver on its potential, it must be easy to find, shareable, and available for all channels and devices. This requires careful upfront attention to back-end content strategy and its linkages with design and development. However, back-end content strategy is an emerging and complex area of practice with few useful resources for practitioners, and many organizations are struggling to deal with soaring amounts of content.
In Designing Future-Friendly Content, Mike Atherton and Carrie Hane introduce a comprehensive, up-to-date content strategy process that starts outside the interface, using research and modeling to build a shared map of a subject before a single pixel is drawn. Their content-first approach helps you reuse and remix valuable assets both for today's needs and tomorrow's opportunities, as you master the interplay of content strategy, design, and management, and smoothly orchestrate your entire content team.
Throughout, this practical and conversational guide demonstrates key concepts through case study examples and illustrations. You'll learn how to:
Model subject domains and use your models to plan web content
Research and model content and use the results to inform UI and CMS design
Plan for an effective CMS implementation
Clarify the roles of designers, developers, and content strategists, and build cross-functional teams that work together well
Tackle content overload, growing device diversity, fast-changing design trends, siloed content creation, and other key challenges
Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.