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Designing for Growth

3.98

155  Lei

sau 15500 de puncte. Detalii.

Livrare in 25 zile lucratoare

Cod: BRT9780231158381

An aparitie: 2011

Autor: Jeanne Liedtka

Categoria: Business Management

Categoria: Business Development

Editie: Hardcover

Editura: Columbia Business School Publishing

Format: 183 x 223 x 24 mm

Limba: English

Nr. pagini: 227



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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.

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