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Digital Innovation and Entrepreneurship

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178.45  Lei 209.94  Lei

sau 17845 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9781108454940

An aparitie: 2018

Autor: Richard Whittington

Categoria: Business Management

Editie: necartonata

Editura: CAMBRIDGE UNIVERSITY PRESS

Format: 245 x 175 x 22 mm

Limba: English

Nr. pagini: 476



Transport Gratuit peste 50 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.

Cartea Digital Innovation and Entrepreneurship face parte din categoria Business Management a librariei online Libris.ro si este scrisa de Richard Whittington.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 10 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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