Marc Rudov, who's written three books on branding for CEOs, published Duped Again: Why Sophistry Works to simplify a complex subject: why people lie and why they believe or accept lies. You'll be surprised at how easily you'll understand your life after reading this groundbreaking book.

We first learned to lie and believe lies from our parents -- then from teachers, doctors, business colleagues, the media, social media, and the government -- and never stopped deceiving ourselves and everybody else. Frequently and repeatedly, we're gullibly or willfully duped; hence, the word again in the book's title.

Rudov dedicated this 160-page book to Elon Musk, who bought Twitter and restored our G-d-given freedom to tell and infer the truth.

Duped Again will take you on a journey of gaslighting, through tales of Joe Biden, Kamala Harris, Jacob & Essau, Bill & Hillary Clinton, George Santos, Anthony Fauci, COVID, Ozempic, Russiagate, Charlottesville, Bernie Madoff, Sam Bankman-Fried, and Theranos.

Marc Rudov's axiom will give you a hint about what you'll learn in this book: Deception is an emotional Rorschach test: in it, the duped one feels what he wants and needs to feel.

To change how you perpetrate and navigate deception, read Duped Again -- available in both paperback and eBook versions.