Doug had a heart attack at age 49. Wanting to avoid another heart attack, Doug and his wife Shari, sought information that changed their lives. Over a decade later, Doug is off of all medications and lost 60 pounds and ran his first marathon. What began as a goal to help prevent Doug from having future heart attacks has led them to now help others. They found out that not only does a plant based lifestyle prevent and reverse heart disease, the leading killer of 1 in 3 Americans, it also helps with type 2 diabetes, autoimmune issues, kidney disease and most chronic diseases from which Americans suffer. It even helps fight some cancers such as breast, prostate and colon cancer. They are now on a mission to help as many people as possible take control of their health and to live a rich and full life. In January 2018, they created and lead a 10 day plant based health health initiative for 1300 staff members from 35 different school districts and were featured on Good Morning America. In January 2019 they ran the challenge again. The number of participants exceeded 3300.

What participants have said about Doug and Shari's 10 Day challenges:

"Timing is everything. I had scheduled a physical months ago before knowing about this 10 day rescue. So Monday I had blood work done and I just now got my results. My cholesterol was 194 in 2014. Today it is 133. I am not on statin drugs. I just changed my diet. Whoa "

"I joined the challenge to start healing my body from the inside out. It wasn't about giving up food but just eating more of the right foods. This way of eating is by far the healthiest. Once you get over the detox of not having sugar, you begin to feel energized. So thankful for Doug and Shari Schmidt who have challenged and supported us all, every step of the way."