Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.
PRP: 431.90 Lei
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345.52Lei
345.52Lei
431.90 LeiPrimești 345 puncte
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Descrierea produsului
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.
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