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Events Management: Principles and Practice

De (autor): Razaq Raj , Paul Walters , Tahir Rashid

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(0 review-uri)
Events Management: Principles and Practice - Razaq Raj, Paul Walters, Tahir Rashid

Events Management: Principles and Practice

De (autor): Razaq Raj , Paul Walters , Tahir Rashid

0
(0 review-uri)
Electronic Inspection Copy available to instructors here
 
The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set.
 
Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text.
 
As well as updated examples and legislation, this edition introduces new chapters on:
 
Event entrepreneurship
Project management and financing
New Multimedia technology for events organisers
Sustainable festivals and events
Long term legacy and impacts
The future of the industry
 
An accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor's Manual and PowerPoint slides for lecturers.
 
This text is an ideal resource for undergraduate students who are studying Events Management for the first time.

'This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, Salford Business School, University of Salford, UK

2nd Revised edition
 
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170.96Lei

170.96Lei

227.94 Lei

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Electronic Inspection Copy available to instructors here
 
The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set.
 
Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text.
 
As well as updated examples and legislation, this edition introduces new chapters on:
 
Event entrepreneurship
Project management and financing
New Multimedia technology for events organisers
Sustainable festivals and events
Long term legacy and impacts
The future of the industry
 
An accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor's Manual and PowerPoint slides for lecturers.
 
This text is an ideal resource for undergraduate students who are studying Events Management for the first time.

'This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, Salford Business School, University of Salford, UK

2nd Revised edition
 
Citeste mai mult

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