Fully updated edition that brings the timeless idea of The Experience Economy into the digital world.



New examples and data on a timeless idea.
New information on "virtual experiences" and using the experience economy on the web.
New preface.
Two proven frameworks that show how to stage engaging and compelling experiences.
Guidelines for taking on roles--for yourself and your employees--for staging experiences, using theatre as a frame.

Audience: Senior strategists, marketers, product development.