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Experience Economy - Joseph Pine

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160  Lei

sau 16000 de puncte. Detalii.

Livrare in 25 zile lucratoare

Cod: BRT9781633697973

An aparitie: 2019

Autor: B. Joseph Pine Ii

Categoria: Business Management

Categoria: Business Development

Editie: Hardcover

Editura: Harvard Business Review Press

Format: 247 x 169 x 31 mm

Limba: English

Nr. pagini: 368



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Transport Gratuit peste 90 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

Fully updated edition that brings the timeless idea of The Experience Economy into the digital world.



New examples and data on a timeless idea.
New information on "virtual experiences" and using the experience economy on the web.
New preface.
Two proven frameworks that show how to stage engaging and compelling experiences.
Guidelines for taking on roles--for yourself and your employees--for staging experiences, using theatre as a frame.

Audience: Senior strategists, marketers, product development.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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