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Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands

De (autor): Kerry Smith

review Goodreads
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands - Kerry Smith

Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands

De (autor): Kerry Smith

review Goodreads
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.
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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.
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