Gui, Ph. D. Hairong: - "At the age of 4, on a stormy day, filled with fear, I creatively climbed out of the housethrough the hole in the wall (the entrance for our rooster) and sprinted to my mother's office.I knew then that I would be a rule breaker or a system outlier at least. The idea of becominga System Scientist seemed as improbable as reaching the moon. Life, however, has a peculiarsense of humor.Over the years, I discover fascinating dynamics in systems. My passion led me to delvedeep into the study of various "systems," unraveling the intricate connections between financialvaluation systems, business enterprises systems, and broader economic and socio-culturalsystems they intertwine with.By the time I turned 12, I was inspired by a Nike commercial that ignited a dream - tocome to the United States, a place where hard work is truly rewarded. The dream is a "missionimpossible". My family is in academia with little power or wealth. BUT, I was undeterred andembarked on an extraordinary journey.I landed in Boston to study MBA; then began in the financial investment industry, specializing in quantitative research. I just always remember Nike. After hundreds applicationsto Nike, I started writing letter to the executives. Finally one executive picked up my letterand I started as a Finance Analyst at the Asia Pacific Geography. It was during this time that Iwitnessed the "extraordinary synergy" in the investment decisions made by the leadership -sometimes relying on their "gut feelings" rather than the traditional valuation models, and theresults proved them right! I began incubating the Synergy Option Model. Subsequently, I hadthe privilege to work at Nike's European Middle East Africa Headquarters in the Netherlands, allowing me to travel extensively and visit numerous retail stores I returned to North America in2009 to complete my dissertation.I am fortunate to have studied, worked, and lived in over thirty countries, spanningalmost every continent. In each of these places, I immersed myself in thousands of retail stores, traversed bustling high streets, surveyed countless customers, and engaged in insightfulconversations with executives, store managers, and staff. These firsthand experiences exposedme to the embedded values that extend beyond mere financial considerations. Combinedwith extensive research, calculations, and advice, these encounters have given birth to anunconventional valuation methodology, further refined, and applied in the dynamic arena ofinvestment valuation.I have always been an educator at heart. Fast forward to today, I find myself in academia, much like my father, to pass on the valuable knowledge and experiences I've gained throughoutmy journey."