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Fashion Marketing Communications

3.88

167.28  Lei

sau 16728 de puncte. Detalii.

Indisponibil

Cod: BRT9781405150606

An aparitie: 2012

Autor: Gaynor Lea-Greenwood

Categoria: Fashion

Editie: necartonata

Editura: Wiley

Format: 245 x 171 x 12 mm

Limba: English

Nr. pagini: 216

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Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.

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