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167.28 Lei
sau 16728 de puncte. Detalii.
Indisponibil
Cod: BRT9781405150606
An aparitie: 2012
Autor: Gaynor Lea-Greenwood
Categoria: Fashion
Editie: necartonata
Editura: Wiley
Format: 245 x 171 x 12 mm
Limba: English
Nr. pagini: 216
Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.
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