(Book). Steve Pitkin has worked with the Fender Custom Shop since 1995, photographing the most incredibly crafted guitars built in America. There is something special about the Custom Shop and the people who work there they love their work and they know their work is loved. These craftsmen are true mojo makers, building each guitar with artistic expression, skill, and innovation. They do this while holding true to Fender's time honored traditions and working in close collaboration with musicians who rely on these instruments to create their art in a musical form. Each page of this book is made to be interactive, from the highly detailed photographs to the text on their edges. You will discover something new on every page as a window of discovery opens, encouraging your imagination to dream of a masterpiece when it is held in your hands. Includes 72 centerfolds illustrating 30 years of Fender Custom Shop guitars. Includes introductions by Mike Lewis of the Fender Custom Shop and Billy Gibbons of ZZ Top, with narrations about each guitar in the words of artists and the masterbuilders who made them.