Weinberg, Irv: - Irv Weinberg is an internationally known marketing and advertising executive turned novelist with more than 30 years' experience leading accounts for major brands. During his long Madison Avenue career, he led creative teams at the world's premier advertising agencies, including Y&R, Wells, Rich, Greene, Lintas USA and Grey. Irv has won every major award in the advertising industry, notably the Gold Lion at Venice, The One Show in New York and the Best 100 Commercials of all time, to name but three. His Dr. Pepper campaign is in the permanent collection of the Advertising Hall of Fame. He is best known for creating The Magic of Macy's; For the Seafood Lover in You (Red Lobster); America's Most Misunderstood Soft Drink (Dr. Pepper); Just for the Taste of It (Diet Coke); and similarly iconic ad campaigns for British Airways, Continental Airlines and many more from start-ups to Fortune 100 companies. As an entrepreneur, Irv co-founded Poochi, the world' s first, pet fashion company and the force behind America's dress your pet craze, now global phenomenon. His just-completed novel First Dog on Earth is the story of the first wolf to cross over, leave its pack behind and join the family of man. Irv currently lives in Puerto Vallarta, Mexico. He has three kids, two dogs and one mission: to create stories that make you say wow. You can follow his ex-pat adventures if you Google, Blue-Eyed Boy in Mexico.