Would you like to ditch meat, but not muscle? Stand up for your personal beliefs without sacrificing your strength? Go vegan and stay fit?

Former firefighter Edric Kennedy-Macfoy didn't believe that was possible when he first began to think about veganism. He was a committed carnivore, with a fridge full of animal protein. His job required peak physical strength, so building bulk was essential. Abandoning meat was the last thing he expected of his future.

That all changed after watching an eye-opening documentary, and overnight he became a vegan. Years of study and research later, Edric is now a health and fitness coach helping people transition into a vegan lifestyle, while keeping or building their physical strength.

In The Fit Vegan, you will learn the wide-raging benefits of plant-based nutrition, to help you understand exactly how this lifestyle can enrich your life. You will discover what to eat, where to shop and how to keep your social life intact. As well as that, with Edric's 12-week fitness plan, you will become the strongest, leanest version of yourself.

If you follow this plan, you will increase your stamina, bounce back from injury faster, develop lean muscle and improve your mental health. No matter your reason for taking the first step, The Fit Vegan will help you on the journey to becoming your best self.