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Fundamentals of Digital Fashion Marketing

4

156.13  Lei 173.48  Lei

sau 15613 de puncte. Detalii.

Livrare in 25 zile lucratoare

Cod: BRT9781474220859

An aparitie: 2017

Autor: Clare Harris

Categoria: Industry & industrial studies

Data aparitie: 09032017

Editie: necartonata

Editura: Bloomsbury Academic Visual Art

Format: 230 x 191 x 17 mm

Limba: English

Nr. pagini: 216

Tip: Paperback



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Transport Gratuit peste 90 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.

The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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