With the rise of perfectly preened sports stars, online dating, and the dreaded selfie stick, every man worth his salt wants to look his best. Male grooming is no longer about being vain: it s essential. A real man has a stylish haircut, conditions his beard, manscapes, moisturizes, wears decent shoes, takes the right vitamins, and is probably hitting the gym right now to hone his physique.

Feeling confused? Fear not, because Dan Jones is here to guide you through everything you ever needed to know about personal grooming. From man-buns and moustaches to eye cream, facials, and buying a decent suit, this is a dapper DIY guide for all men, from teens to dads, who want to look their best year-round.