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340.94 Lei
sau 34094 de puncte. Detalii.
Livrare in 25 zile lucratoare
Cod: BRT9781137584588
An aparitie: 2017
Autor: Philippe Lasserre
Categoria: Business & management
Data aparitie: 11122017
Editie: necartonata
Editura: Red Globe Press
Format: 260 x 195 x 27 mm
Limba: English
Nr. pagini: 492
Tip: Paperback
Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.
This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.
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