Graceful Exits: Making the Case for Getting Good at Goodbye

Geri Reid Suster has 30-years of experience in business and management specializing in acquisitions and creating operational excellence. Between 2004 and 2006, Geri lost her mom, got divorced, started therapy, sold her house and bought a new one, and left her job as Director of Operations after 18 years. She eventually became VP Operations at ZipLocal, promoted to Chief Operating Officer, and worked there for five years. After jumping to a new technology startup that didn't pan out, Geri entered a period of reflection that led to an epiphany, In January 2017, as her two boys reached adulthood, she sold everything, bought a huge RV she named Wallace (after William Wallace in Braveheart), and the hashtag #whereswallace was born -- familiar to thousands in van life. In 2020, Geri sold Wallace, bought a Sprinter passenger van (named Wufgang #whereswuf) and built her own custom home on wheels with her nephew in 81 days. She spends most of her time in Bend, OR.