The Grid provides the mental scaffolding to help you evaluate and refine product and service ideas; reduce risk by considering the broader impact of strategic decisions; identify the root causes behind business challenges; anticipate the impact of changes in the market and turn them to your advantage; and collaborate more effectively across teams. This is a straightforward, holistic, universally-applicable approach to business, suitable for big or small companies. The Grid will bring clarity and confidence to your business decision-making.