Fitzgerald, Michael Ray: - Michael Ray FitzGerald is a musician, media scholar and former university instructor from Jacksonville. He is the author of four books, including the award-winning Jacksonville and the Roots of Southern Rock, as well as Swamp Music, both of which examine the music and culture of North Florida. He has a master's degree in media history from University of Florida and a doctoral degree in film and television from University of Reading (UK). He started writing music criticism in the mid-1980s for Jacksonville's Southeast Entertainer and went on to write for more than thirty local, national and international publications, including the UK-based Historical Journal of Film, Radio and Television. The president of Mighty Mackerel Media (www.mightymackerel.com), he is currently working in television development.