Countdown header img desk

MAI SUNT 00:00:00:00

MAI SUNT

X

Countdown header img  mob

MAI SUNT 00:00:00:00

MAI SUNT

X

Promotii popup img

2+1 GRATIS la LITERA

siii TRANSPORT GRATUIT

la TOATE comenzile peste 50 lei!

Profita acum!
Close

Hbr's 10 Must Reads on Platforms and Ecosystems (with Bonus Article by Why Some Platforms Thrive and Others Don't by Feng Zhu and Marco Iansiti)

Hbr's 10 Must Reads on Platforms and Ecosystems (with Bonus Article by Why Some Platforms Thrive and Others Don't by Feng Zhu and Marco Iansiti) - Harvard Business Review

Hbr's 10 Must Reads on Platforms and Ecosystems (with Bonus Article by Why Some Platforms Thrive and Others Don't by Feng Zhu and Marco Iansiti)


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "Strategies for Two-Sided Markets," Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth Altman; "What's Your Google Strategy?," by Andrei Hagiu and David B. Yoffie; "In the Ecosystem Economy, What's Your Strategy?," by Michael G. Jacobides; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani; "Why Some Platforms Thrive and Others Don't," by Feng Zhu and Marco Iansiti; "Spontaneous Deregulation," by Benjamin Edelman and Damien Geradin; "Alibaba and the Future of Business," by Ming Zeng; and "Fixing Discrimination in Online Marketplaces," by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Citeste mai mult

-10%

transport gratuit

119.01Lei

132.23 Lei

Sau 11901 de puncte

!

Fiecare comanda noua reprezinta o investitie pentru viitoarele tale comenzi. Orice comanda plasata de pe un cont de utilizator primeste in schimb un numar de puncte de fidelitate, In conformitate cu regulile de conversiune stabilite. Punctele acumulate sunt incarcate automat in contul tau si pot fi folosite ulterior, pentru plata urmatoarelor comenzi.

Livrare in 2-4 saptamani

Descrierea produsului


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "Strategies for Two-Sided Markets," Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth Altman; "What's Your Google Strategy?," by Andrei Hagiu and David B. Yoffie; "In the Ecosystem Economy, What's Your Strategy?," by Michael G. Jacobides; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani; "Why Some Platforms Thrive and Others Don't," by Feng Zhu and Marco Iansiti; "Spontaneous Deregulation," by Benjamin Edelman and Damien Geradin; "Alibaba and the Future of Business," by Ming Zeng; and "Fixing Discrimination in Online Marketplaces," by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.


Help your company adapt to the new rules of competition.

If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.

This book will inspire you to:

  • Assess the threat of disruption from platforms in your industry
  • Decide whether and how to play with increasingly powerful platform businesses
  • Choose the right strategy for transforming your product into a platform
  • Harness network effects to maximize value for the partners in your ecosystem
  • Shift from managing products to managing interactions
  • Learn when moving first and growing fast will work—and when it won't
  • Manage winner-take-all dynamics

This collection of articles includes Pipelines, Platforms, and the New Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; Strategies for Two-Sided Markets, Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; Finding the Platform in Your Product, by Andrei Hagiu and Elizabeth Altman; What's Your Google Strategy?, by Andrei Hagiu and David B. Yoffie; In the Ecosystem Economy, What's Your Strategy?, by Michael G. Jacobides; Right Tech, Wrong Time, by Ron Adner and Rahul Kapoor; Managing Our Hub Economy, by Marco Iansiti and Karim R. Lakhani; Why Some Platforms Thrive and Others Don't, by Feng Zhu and Marco Iansiti; Spontaneous Deregulation, by Benjamin Edelman and Damien Geradin; Alibaba and the Future of Business, by Ming Zeng; and Fixing Discrimination in Online Marketplaces, by Ray Fisman and Michael Luca.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Citeste mai mult

De acelasi autor

De pe acelasi raft

Parerea ta e inspiratie pentru comunitatea Libris!

Noi suntem despre carti, si la fel este si

Newsletter-ul nostru.

Aboneaza-te la vestile literare si primesti un cupon de -10% pentru viitoarea ta comanda!

*Reducerea aplicata prin cupon nu se cumuleaza, ci se aplica reducerea cea mai mare.

Ma abonez image one
Ma abonez image one