'Hiding in Plain Sight is like any of my favourite books: full of mystery and provocation...' Andrew McLuhan, Director of The McLuhan Institute

Hiding in Plain Sight is a captivating exploration of the intricate relationship between language and the concealed order of human existence. Drawing on existentialist philosophy, literature, poetry, etymology and historical analysis, it delves into the hidden significance of everyday words and the powerful impact they have on our understanding of the world and our place within it. Journey into the heart of language to reveal its power in shaping our existence and perception of reality.