Annie Strole is a makeup artist, natural beauty expert and contributing editor for style, beauty and DIY site Lovelyish.com. A lifelong luxury beauty product junkie and hippie-at-heart, Annie eventually began researching the ingredients of her beloved beauty potions out of curiosity. Not pleased with her findings of the effects of some particularly nasty ingredients, Annie decided to take beauty into her own hands by creating effective, all-natural beauty products at home using the freshest ingredients possible.