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Hooked: How to Build Habit-Forming Products - Nir Eyal

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130  Lei

sau 13000 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9781591847786

An aparitie: 2014

Autor: Nir Eyal

Categoria: General

Editie: Hardcover

Editura: Portfolio

Nr. pagini: 256



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30 de Zile Drept de Retur
 


Revised and Updated, Featuring a New Case Study

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

- Practical insights to create user habits that stick.
- Actionable steps for building products people love.

- Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.


Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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