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How Brands Grow

4.18

199.75  Lei

sau 19975 de puncte. Detalii.

Livrare in 25 zile lucratoare

Cod: BRT9780195573565

An aparitie: 2010

Autor: Byron Sharp

Categoria: Business Management

Categoria: Consumer Behavior

Editie: Hardcover

Editura: Oxford University Press, Usa

Format: 237 x 160 x 23 mm

Limba: English

Nr. pagini: 246



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Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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