How to Catch More Salmon is about fishing according to the application of principles and practicalities that will not stop at a first salmon, but go on to catching more salmon, whether or not that is your final destination.

It is not unique to fishing that a beginner can coexist with the expert and at times enjoy near-parity in terms of sporting success. But as Charles Ritz wrote in his quirky and brilliant classic, A Fly Fisher's Life: 'More than all else, I like watching other fishers, and examining their tackle. In helping beginners, I often learn as much as they do.'

Whether your passion for fishing takes you globe trotting (like Ritz) or not, this book invites you along for the experience, while sharing sporting insight at all levels, including luminaries of today's on and offline media. It is an aim of the book that this melting pot will draw real results from the techniques and conclusions that emerge, in terms of fish caught and opportunities taken.

Think and catch more fish is a central theme, but to enjoy the sport via more nuanced and philosophical aspects is key. Get it, teach it and share it, in the UK and Ireland but also on the rivers of Norway, Canada and Russia. Enhance the common good and turn the dream of a fishing lifetime into new reality with the rest of us.