How do we unlock the power of experimental design thinking to develop drug products? Based on fieldwork, the authors present a practical road map to apply experimental designs within a sequential framework. The case studies and templates harness your ability to problem solve effectively.

Experimental design and analysis the authors reveal promote an investigative mindset and answer 'what to do next' in realizing goals.

How do we digest data using tabular and graphical analyses?

Which mnemonics help us recall design and analysis tools?

Equally startling is the author's journey through the common mistakes in the design and analysis of experiments.

Armed with an improved ability to approach development systematically, the methods will strengthen the drug development process.