ENDORSEMENTS: "A 'must read' for every real estate agent wanting to sell more homes. Loaded with great advice and entertaining to read." Jerry Reece CEO - Reece & Nichols Realtors a Partner with HomeServices of America, Inc., a Berkshire Hathaway Affiliate -- "Jonathan's results speak for themselves. He carries a listing inventory of 35 to 40 listings in the country's worst market. Take notice to that type of production!" Rich Casto Founder of Rich Casto & Company, one of the nation's top Real Estate Trainers & Coaches, with over 35,000 clients. "How to Sell Homes in a Tough Market is chock full of great tips not only for new agents but probably even more so for experienced agents who were used to doing things the old way. It's a fun book, easy to read, and will jump-start your real estate career. The tips are practical and spot on. Real estate today is hard work and Jonathan Goforth's book highlights the importance of desire, prioritizing, consistent prospecting and the daily attention needed to be successful in the business today." Diane Ruggiero, RCE, CAE CEO - Kansas City Regional Association of REALTORS & Heartland Multiple Listing Service ----- "Jonathan writes, 'Your COI (Community of Influence) is the most powerful thing you have in this business.' I agree wholeheartedly. The most powerful thing about How to Sell Homes in a Tough Market is that Jonathan IS selling homes in a tough market - who better to learn from than someone who is doing it at a high level! This book is a valuable tool for every agent's toolbox!" Michael J. Maher The Maher Team, LLC - Realty Executives of Kansas City National Best-Selling Author of (7L) The Seven Levels of Communication: Go from Relationships to Referrals ----- "Jonathan's hard work and great follow-up systems have placed him in the top echelon of realtors. His straight forward advice is laced with hilarious stories. A 'must read' for rookie agents and also for experienced agents needing to jump start their sales." Dianna Kinnard, Executive Vice President, Real Estate Coach and Manager with Reece & Nichols Realtors a Partner with HomeServices of America, Inc., a Berkshire Hathaway Affiliate --- "Wonderful advice for all persons, not just realtors! This book includes encouragement and self-esteem building, too. The marketing tips are priceless! The humorous stories really work. Not only are they funny, but they help the reader relate and remember! I read it with a smile on my face even laughing out loud many times