Alice Wilkinson is a writer, editor and journalist at The Telegraph. A previous editor of Waitrose Health, she has featured in many national newspapers and magazines. In 2019 Alice was shortlisted for the Professional Publishers Award (PPA) for Writer of the Year. The following year, she was selected as one of the PPA's 30 Under 30. In 2021 she was awarded Bronze in the Rising Star category at the Content Marketing Awards (CMA)and in 2022, she was shortlisted for the British Society of Magazine Editor's New Editor of The Year. Today, Alice writes a weekly Substack newsletter titled 'What's the alternative?' where she takes a counterintuitive look at what matters most to millennials.