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How to: Write Better Copy

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36.79  Lei 43.28  Lei

sau 3679 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9781509814572

An aparitie: 2016

Autor: Steve Harrison

Categoria: General

Data aparitie: 08092016

Editie: necartonata

Editura: Bluebird

Format: 194 x 123 x 15 mm

Limba: English

Nr. pagini: 160

Tip: Paperback



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30 de Zile Drept de Retur
 

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.

It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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