Edward D. Hess is a professor of business administration and Batten Executive-in-Residence at the University of Virginia Darden School of Business. His professional experience includes twenty years as a business executive and fifteen years in academia. His research and twelve books have a common theme: how organizations and individuals can be consistent high performers. His work has been featured in over 350 global media outlets.

Katherine Ludwig is a research, editing, and publishing associate at the University of Virginia Darden School of Business. Previously she was a corporate finance and securities lawyer and associate general counsel for a public technology company.