sau 32234 de puncte. Detalii.
An aparitie: 2016
Autor: Keith Goffin
Categoria: Business & management
Data aparitie: 18102016
Editura: Red Globe Press
Format: 234 x 177 x 23 mm
Nr. pagini: 440
The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.
This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject.
Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.