322.34 Lei
sau 32234 de puncte. Detalii.
Indisponibil
Cod: BRT9781137373434
An aparitie: 2016
Autor: Keith Goffin
Categoria: Business & management
Data aparitie: 18102016
Editie: necartonata
Editura: Red Globe Press
Format: 234 x 177 x 23 mm
Limba: English
Nr. pagini: 440
Tip: Paperback
The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.
This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject.
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