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International Business Strategy

3.62

188.96  Lei 251.94  Lei

sau 18896 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9781107683099

An aparitie: 2013

Autor: Alain Verbeke

Categoria: Business Management

Editie: necartonata

Editura: CAMBRIDGE UNIVERSITY PRESS

Format: 245 x 174 x 24 mm

Limba: English

Nr. pagini: 611



Transport Gratuit peste 50 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

Cartea International Business Strategy face parte din categoria Business Management a librariei online Libris.ro si este scrisa de Alain Verbeke.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 10 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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