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International Business Strategy

3.62

221.29  Lei 260.34  Lei

sau 22129 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9781107683099

An aparitie: 2013

Autor: Alain Verbeke

Categoria: Business Management

Editie: necartonata

Editura: CAMBRIDGE UNIVERSITY PRESS

Format: 245 x 174 x 24 mm

Limba: English

Nr. pagini: 611



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Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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