Ita O'Brien is an intimacy coordinator and movement director for film, television, and theater. For over a decade, Ita O'Brien has been developing best practices for working with intimacy, scenes with sexual content, and nudity in film, TV, and theater - the 'Intimacy on Set' guidelines. Ita O'Brien pioneered the role of intimacy coordinator, which is gaining adoption in leading production houses, including HBO, Netflix, and the BBC. Her work has been featured widely in the media, including publications like The Guardian, The New York Times, BBC, and NBC. Ita O'Brien contributed to the intimate content praised in programs like Normal People, Sex Education, and I May Destroy You.