How true. Words are powerful tools. Do you wonder why someone takes offense at something you've said, yet you have no idea why? Maybe it's just the opposite and you have been misunderstood. The way you say something can be more important and have a greater impact than the words you use. This goes much deeper than verbal communication skills though. The intent behind the words we try to convey may be in opposition to the messages being perceived. They are often not in sync at all. Why? What skills are considered to be good communication skills? What are the components of effective communication, the kind of conversations that build relationships, streamline collaboration and help diminish friction between leadership, management, work teams... and loved ones? To find the answers to these questions, we have to go a little deeper. This book will take a lighthearted look at the background and mishaps in communication and deliver a no-nonsense approach to determining a lasting solution. What are the characteristics of a true leader? Can leadership be taught? Whether you are in executive leadership, in management, or an individual contributor you'll find the answers to these and other communication questions. Author, keynote speaker, and coach, Barbara Teicher, CSP, will help you unlock the secrets of the messages you're really sending, learn the 6-Step "It's HOW You Say It"(R) Principle for effective communication, discover what the characteristics of true leadership are (they may surprise you!), and learn how to make a V.A.S.T. difference in your business, as well as personal, relationships. Unveil the mystery of how to change perceptions because, it's not just what you say, "It's HOW You Say It."(R)